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Digital Ads: A Guide for Service-Based Businesses

Speaker:
Fierce

There's much more to running ads than just spending money. There should always be a purpose to the money spent.

Join us for this Spark Session, where we'll break down how to launch and manage digital ads across platforms like Meta, Google, and LinkedIn in a way that's easy to understand. You’ll learn how to target the right audiences, align your offer, and build campaigns that are set up to perform from the start. Walk away with a clear approach to running ads intentionally and avoiding wasted spend.

This session is for business owners and marketers who want to run digital ads without wasting budget.

Takeaways

  • Understand the differences between Meta, Google, and LinkedIn
  • Learn how to target cold and warm audiences differently and effectively
  • Align your offer so your ads start converting
  • Be able to set realistic budgets
  • Create better ads without overthinking it
  • Know which metrics matter and how to read performance

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