Focus: Understanding the numbers that drive growth — and how to evaluate performance
What Will Be Covered:
- Vanity metrics vs revenue metrics
- Funnel-based measurement
- CAC, LTV, ROAS simplified
- Channel performance evaluation
- Budget decision-making
- What to ask your agency or marketing director
- Red flags in reporting
Outcome:
Attendees gain confidence reading reports, evaluating performance, and making data-driven budget decisions.