Marketing Metrics & Accountability: What to Track and What to Ask

Focus: Understanding the numbers that drive growth — and how to evaluate performance

What Will Be Covered:

1. Vanity metrics vs revenue metrics
2. Funnel-based measurement
3. CAC, LTV, ROAS simplified
4. Channel performance evaluation
5. Budget decision-making
6. What to ask your agency or marketing director
7. Red flags in reporting

Outcome:

Attendees gain confidence reading reports, evaluating performance, and making data-driven budget decisions.