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In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026.
As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms.
The conversation walks through what SEO really is, how to measure whether it’s working, and why long-term strategy matters more than quick wins. Lindsey also highlights common mistakes that hold businesses back from getting real results.
This episode offers a practical look at SEO today, especially for business owners trying to understand a changing digital landscape and build strategies that actually drive growth.
