Listen on platform
In this episode of Torch Talk, Lindsey Chupp and Julia Kooser break down what branding actually means in 2026 and why it’s far more than just a logo or color palette.
The conversation explores how strong brands create clarity, consistency, and trust across every customer interaction. Lindsey and Julia explain how businesses can build brands that actually stand out in a crowded market, from messaging and mission to customer experience and visual identity.
They also discuss the growing importance of storytelling, consistency across platforms, and why businesses need to revisit their branding regularly as they evolve.
