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In this episode of Torch Talk, Lindsey Chupp sits down with Mike Myers, Marketing Director at EcoSeal Home Solutions, to talk about marketing strategy, video storytelling, AI, and what it takes to help service businesses stand out in a crowded market.
Drawing from his experience as a videographer, agency owner, and now in-house marketing leader, Mike shares how his perspective on marketing has evolved over the years. The conversation explores why great marketing starts with strategy, how authentic storytelling builds trust, and why businesses need to think beyond simply creating content.
Mike also offers an honest perspective on AI's growing role in marketing, discussing where it creates efficiency, where it falls short, and why human creativity and strong customer experiences will continue to matter.
