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In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Ray, Digital and Local Sales Manager at WKYC and TEGNA Media, to unpack the rapidly changing world of advertising, streaming television, and data-driven marketing.
As media consumption becomes more fragmented, Jordan explains how businesses can navigate the growing number of platforms, target the right audiences, and make smarter marketing investments. From streaming TV and attribution tracking to branding and lead generation, the conversation offers a practical look at how modern marketing strategies are evolving.
Jordan also shares insights into how businesses should think about balancing short-term lead generation with long-term brand building, and why understanding your customer journey is more important than ever.
