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EPISODE
9

AI & the Realities of Digital Markering

In this episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions digital team: Vinny (SEO), Ashton (PPC), and Ashley (copywriting & email marketing). Together, they pull back the curtain on what it’s really like to manage digital marketing in a world where platforms, algorithms, and AI are changing by the week.

From debating Google’s Gemini search to sharing their love–hate relationship with AI tools, the team gets candid about the challenges and wins of helping clients stay visible online. They also share the behind-the-scenes collaboration that keeps SEO, paid ads, and copy aligned, and why real-life consumer behavior is the ultimate test for every strategy.

It’s honest, unfiltered, and a little nerdy - proof that digital marketing takes more than strategy. It takes grit, flexibility, and a willingness to keep learning.