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In this episode of Torch Talk, Lindsey Chupp takes a practical look at what service-based businesses should be thinking about as they build their 2027 marketing plans.
Marketing is changing quickly, from the growing influence of AI to the way customers search for businesses across Google, social media, and other platforms. Lindsey breaks down what these changes mean for service businesses and why a strong marketing plan needs to start with business goals, customer data, and a clear understanding of who you are trying to reach.
The conversation also explores the importance of reputation, first-party data, branding, educational content, and consistency. Rather than chasing the latest tactic, Lindsey explains how businesses can build a strategy that connects marketing investments directly to growth goals.
